Sir,
I truly enjoyed the consultant perspective on the case. They came up with very creative ways to generate
more income which is always useful.
Offering multiple types of subscriptions is a great way to reach all
segments of the market. This will allow
us to get the ad revenue from those who are not willing to pay while collecting
a descent price for those willing to pay a premium. Basing this off of hours played will make it
very easy for our analyst to project into the future and allows our board
members to see progress in a more concise way.
Their rebranding effort was a fantastic and out of the box
idea which I enjoyed. I would add one
more to this platform and that would be to allow those musicians who participate
as well established stars to add information on their page where we already
have their history or background. This
will give people a reason to stay longer in our network and allow for more ad
revenue to be generated.
Entering the mobile device market is the way to go. Nearly each person in the medium term will
have a mobile device that can play music.
We need to make sure we capture that market. People will want to use this in their car, on
the train, or talking a jog. We will
need to present this as personal playlist of your favorite genre of music with
little or no advertising.
I think they did a great job and they gave us a great
foundation to work off of. We can
implement some of their ideas and continue to hammer out the details.
I will forward a plan of action with all of the details and
see if there are any changes you would like to make.
Thank You
Operations Manager
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